Tailgating Deserves Pepsi

Experiential Design, Consumer Engagement, Touchpoint Activation

We’re firing up the flavors of the home team and cracking an ice cold Pepsi before every game, because NFL fans know that a great tailgate starts at the grill. With regionally-inspired bites to sample and visits from football’s greatest legends, the Pepsi Tailgate Zone is the ultimate immersive experience on game-day.